Activities undertaken with a primary focus on gender equality are centered on boosting the rate of female employees by 30% at all levels of the organization. The Women-Friendly Plant Project was implemented to enable and bolster women's participation in the workforce at Şişecam. As part of the initiative, an end-to-end evaluation was performed to address the employment and talent retention processes. Target employment rates were adopted to boost the number of female employees working in Şişecam production facilities. Efforts to improve physical working conditions at the plants commenced. Cooperations were also established with occupational institutions and universities.